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"The Hutchinson reflex"
The Group has brought all of its businesses together under the Hutchinson banner. Why?
Coming together under a single brand enables us to have greater external visibility and greater internal consistency. It is the natural conclusion of the move that began once we started establishing ourselves abroad, in particular in China and Brazil, where we moved forward under the single Hutchinson brand. Thus, we are continuing a stronger global communication policy in relation to our customers.
What are Hutchinson's unique attributes in a changing world?
We are a multi-business and multi-market Group, an originality that gives us a competitive edge. In the automotive sector, our diverse range of expertise helps us to consolidate the information coming from various businesses, and thus to better anticipate change over the long-term. Being multi-market is an opportunity to create bridges: combining know-how, enriching ourselves through other cultures, and sharing approaches to improve technologies and operating processes. This cross-fertilization within Hutchinson itself is our source of excellence.
How has Hutchinson adapted to the new issues of its customers?
While technological innovation is a driving force for us and one of the first lines of our strategy, it is no longer sufficient by itself. The Group must now have a global footprint, demonstrating the same excellence in terms of operating capacity and production methods in both mature and emerging markets. This is possible thanks to the geographic mobility and cultural agility of our teams and to our policy of standardization. In addition, we must increasingly respond to the environmental constraints that affect all our markets. Our ability to create new high technology materials and solutions helps our customers comply with exacting standards.
When you have been a leader for 160 years, what new ambitions can you aspire to?
The determination to be THE benchmark by 2017, the reference supplier for all technological leaders in the aerospace, automotive and industrial markets. We want our customers to have the "Hutchinson reflex", i.e. that they can be sure that for any challenge they face, we will have a solution to offer them. Aiming for excellence is at the core of our businesses.